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Family Winemaking Tradition: Argentine Winery Familia Cassone

Old World and New World Wines

Frederico Casonne from Familia Cassone Winery in Mendoza, Argentina describes the world of wine as divided into two groups: Old World wines from France, Spain, Portugal, Italy and Germany and New World wines crafted in Argentina, Chile, United States, New Zealand, and South Africa. Without history and tradition on their side, New World wineries hope to create a new kind of wine, with their own style and distinct taste.

The Cassone Family and their Wines

Frederico's great grandfather came to Argentina from Italy with knowledge of winemaking. The family launched the Familia Cassone project 10 years ago in the Luján de Cuyo region, one of the best areas in Argentina for growing Malbec.

The Obra Primera Malbec Reserve comes from 102 year old vines and spends 12 months in oak (80/20 French/American).

Wine Industry of Argentina

The winemaker sees Argentine wineries following one of two paths: that of family wineries working to produce wines with "sabor Argentino" (Argentine flavor) and the road of multinational wineries that are focused on volume production for export.